No two communication strategies are the same, but when thinking about creating one, the process should be a one-size-fits-all approach, which is why we have gathered five tips (originally shared on the Forbes Communication Council) to help you create successful communication strategies: Tip number one — What is the purpose…

The other day while at a meeting our CEO and founder, Sara Proença, said something along the lines of “we all bring a special skill to our Square, but when working together is when the magic happens. We are not half as valuable when working individually.” Let us explain. At…

The way brands interact with consumers has changed significantly during the pandemic, since very few are going to brick and mortar shops due to the worldwide lockdowns, brands need to get even more creative in the ways they connect with their consumers, and one way to do that is through…

So, your blog post is ready, you have spent enough time writing and rewriting it to perfection, now what? The headline. Seems simple enough but most times, not enough effort is dedicated to the headline as to the blog post itself. The headline is the very first thing your -potential…

As we all know, SEO (Search Engine Optimization) is the practice of improving and increasing the quantity and quality of traffic to specific websites through organic (non-paid) search engine results. To increase these search results and work around SEO, several factors come into play, like blogging or website design, but…

Often the lines between public relations and marketing blur, and often most people from outside the industries have a harder time understanding the differences between the two areas. …

As we wrap up such an eventful year, wearing masks and working from home were not the only things that were different in 2020. With changes in our day to day lives, our behaviors, and the way we interact with everything also shifted. By spending so much more time at…

7 tips to help your productivity and efficiency at work. We are all guilty of having items on our to-do that we simply never want to complete, and we wait until the very last minute to do so, dragging it endlessly until we have no choice. Increasing your productivity and…

With changes happening in 2020, it is no surprise that our needs to adapt go beyond just wearing a mask, washing our hands way more often, and reducing our international travel. The world has changed, and with that consumer behavior has changed as well. We´ve gathered some trends we believe…