A list by The Square — Your communication office

The hotter days are finally here, and we’ve got the perfect entertainment for your beach sessions. At The Square, we curated a special list of books about public relations, branding, and creativity to add to your summer reading list.

Shall we dive right into it?

Everything communications, public relations, and marketing, what else could you possibly need to turn your well-deserved time off productive nonetheless?

1. The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly —…


No two communication strategies are the same, but when thinking about creating one, the process should be a one-size-fits-all approach, which is why we have gathered five tips (originally shared on the Forbes Communication Council) to help you create successful communication strategies:

Tip number oneWhat is the purpose of my communication? Finding a common and clear purpose keeps the whole team on track. Here are some questions you should be able to answer to help you find your communication objectives: who is my target? Why them? What will my message be? How will I get this message to…


The other day while at a meeting our CEO and founder, Sara Proença, said something along the lines of “we all bring a special skill to our Square, but when working together is when the magic happens. We are not half as valuable when working individually.”

Let us explain.

At The Square, we take pride in our people and the individuals that make up our Square, but we strongly believe that collaboration is what makes our work and services truly exceptional, which is why we have different team activities and ways to produce our work. …


The way brands interact with consumers has changed significantly during the pandemic, since very few are going to brick and mortar shops due to the worldwide lockdowns, brands need to get even more creative in the ways they connect with their consumers, and one way to do that is through influencer marketing.

Nothing new! But some things in this approach have changed, and we are here to give you all the tips moving forward with your influencer marketing strategy. Ready to take notes?

1. More storytelling — less product placement: consumers are now more interested in the stories behind the…


So, your blog post is ready, you have spent enough time writing and rewriting it to perfection, now what? The headline. Seems simple enough but most times, not enough effort is dedicated to the headline as to the blog post itself.

The headline is the very first thing your -potential- readers see when scrolling through your blog post, it is what will grab and -keep- their attention and curiosity to continue reading the entire blog post.

At The Square, we’ve gathered five tips to give you a helping hand to write the best, most attention-grabbing headlines for your next blog…


As we all know, SEO (Search Engine Optimization) is the practice of improving and increasing the quantity and quality of traffic to specific websites through organic (non-paid) search engine results.

To increase these search results and work around SEO, several factors come into play, like blogging or website design, but other — and lesser-known — way to increase SEO is through Public Relations.

How do these two worlds collide?

PR is the main channel to increase brand awareness organically and to build a reputation, which has a considerable impact on a long-term SEO strategy.

Every time a company/brand/individual gets media…


Often the lines between public relations and marketing blur, and often most people from outside the industries have a harder time understanding the differences between the two areas. So, we at The Square wanted to provide clarity to better understand the two, how your company benefits from both to then recognize the current needs in your organization to reach your goals in 2021.

First things first, what is public relations?

PR focuses on the creation and maintenance of a positive reputation of a company, brand, or individual.

Second things second, what is marketing?

Marketing focuses on driving sales through the…


As we wrap up such an eventful year, wearing masks and working from home were not the only things that were different in 2020. With changes in our day to day lives, our behaviors, and the way we interact with everything also shifted.

By spending so much more time at home, we relied on online interactions to connect with friends, work, shopping, which means our social media behaviors adjusted as well.

But worry not! We are here to bring you the top trends you need to know and keep in mind for 2021 as PR pros.

Instagram Reels are a…


7 tips to help your productivity and efficiency at work.

We are all guilty of having items on our to-do that we simply never want to complete, and we wait until the very last minute to do so, dragging it endlessly until we have no choice. Increasing your productivity and efficiency at work are skills we all benefit from, and as most of our tips and tricks blog posts, we come to share some more “how-to´s” on developing and perfecting some skills that will help your productivity.

The first tip is to train your “deep work” schedule — Make sure…


With changes happening in 2020, it is no surprise that our needs to adapt go beyond just wearing a mask, washing our hands way more often, and reducing our international travel. The world has changed, and with that consumer behavior has changed as well.

We´ve gathered some trends we believe we, as PR pros, will need to keep in mind as the new year 2021 approaches. Yes, believe it or not, it is less than 75 days until Christmas already!

Safety comes first — needless to say, health has become the top concern for everyone around the globe. As brands…

Isabel Taulé

PR Specialist

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